Brand Ambassadors: How your Biggest Fans can Boost your Sales

The days of traditional, in-your-face advertising are being eclipsed by more creative ways of spreading the word about a brand. Companies are realizing that their users are becoming more and more skilled at tuning out information they don’t want to see, and thus business promotional strategies must change. 92% of consumers trust a recommendation from another consumer over promotional content directly from a brand, according to a 2012 Nielsen study. This is why brand ambassador programs have become so popular in recent years, and can be an especially effective form of advertising to be utilized in the field of...

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