Author: Lotte van Meijel

How eTail Europe Showcased Data and Omnichannel Success

E-Commerce Nation had the wonderful opportunity to attend the eTail Europe event last week, from 20 till 22 June, in the Queen Elizabeth II Conference Centre in central London. In this article we are sharing some of the most insightful presentations  and the most innovative companies we had the chance of experiencing. The three days of the eTail Europe event were filled with over 60 speakers sharing their ideas and practices on omni-channel use, customer engagement and digital transformation. Over 600 attendees were present, eager for new knowledge and networking opportunities, which made it a vibrant event, not to...

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The Formula for Writing a Product Description Built for Conversion

Your product description is your last chance to win over your customer and finalize the sale. Product descriptions are also extremely important for search engine optimization and making sure that your customer can find your products. However, many tend to focus on the technical aspects of optimizing their product description and forget about the psychological effects of having a great product copy for your site. After all, it’s not just robots that will be reading them. Perhaps what you need to jumpstart your business is a solid plan on how to write compelling descriptions. Even if you have a...

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