How Can E-commerce Retailers Increase Their Mobile Conversion Rates?

Mobile users rule the internet in terms of traffic. In terms of sales, however, mobile e-commerce sales continues to lag behind those of desktop. E-commerce retailers may sometimes struggle increasing their mobile conversion rates. In fact, only one-quarter of online sales are made using mobile devices despite the fact that the same devices comprise more than half of e-commerce traffic, according to a recent study conducted by comScore. However, some retailers are already taking measures to convert more mobile traffic into mobile e-commerce sales, and trends suggest that those efforts are paying off. A significant opportunity exists for e-commerce...

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