Six Ways to use Behavioural Psychology for Conversion

Behavioural psychology underpins almost every effective marketing strategy – not that any marketer would necessarily be able to tell you how. Great strategies to convince consumers to purchase rely on pushing psychological buttons to impel a customer to take an action, whether that’s seeing that a product is running low in stock (that’s the ‘scarcity’ button) or that a popular celebrity has endorsed it (that’s the ‘liking’ button). This article explores the behavioural psychology ideas running underneath great conversion strategies – get to grips with these and you’ll be able to come up with more compelling, more creative executions...

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