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Author: Colin Cieloha

16 SEO FAQs we still struggle to understand

For a lot of people, search engine optimisation, or SEO, is a mysterious term that means about as much to them as HTTP or CSS. They know it is important and technical, but aren’t really sure how it works. On the most basic level, SEO can be thought of as the “networking” aspect of the website. What this means is that just like if you were looking for a job and needed to meet lots of people and get your name out there, your website must go through the same. Going back to the analogy of networking, there are...

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55 Proven Ways Content Marketing Strategy can Benefit your E-Commerce

Content marketing is one of the best and most cost effective ways for companies to market their brand. Creating the content is only one part of the marketing process, once a company has the content, it then needs to be promoted and distributed to reach the target audience and the people who will interested in reading and seeing it. Different Methods to Boost your Content Marketing Strategy Email Marketing: The Best ROI in the Game Email is one of the easiest and most commonplace methods, with 93% of marketers claiming that emails are the most important channel for distributing content....

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Does your E-commerce Need Progressive Web Apps to develop?

Progressive Web Apps (PWA’s) are still a new concept, but their upside cannot be denied. They aim to use advances in browser technology to deliver users a comprehensive mobile app experience, without any of the hassle associated with locating, downloading, installing, and updating the app. All the user has to do is go to the url in their browser or via a shortcut on their desktop or mobile home screen. They will then be greeted with an update and functional app that’s almost indistinguishable from one they might have downloaded from the Apple Store or Google Play stores. What...

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