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Author: Rebecca Sanchez

6 Ways To Implement Successful Website Push Notifications & Boost Your E-commerce Sales

Back in December 2015, web browser behemoths Safari, Chrome, Mozilla Firefox, and Opera (a combined 77% of web browsers market share) introduced ‘Service Worker API’. Along with various functionalities, came a specific one that has tremendous benefits for any e-commerce looking to keep customer engagement high: Website Push Notifications. Website Push Notifications are short messages (125 characters) targeting visitors that have preemptively allowed to be alerted, via an opt-in popup button. The script works on both desktop (which still accounts for 42% of the worldwide web traffic & 75% of online sales) tablets and mobile browser. Subscribers can be...

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How to Give Your E-Commerce “No Results” Page the Power to Sell

Have you ever been searching for a particular item and got a “no results” page? It’s upsetting, isn’t it? Your customers may sometimes experience this when they perform a search incorrectly or get lost in your site. This is why your “No results” should convey the elements listed in this post. Maintaining UX An e-commerce site must maintain professionalism, and they must show themselves to be helpful when their customer experiences problems with their site. Maintaining positive UX (user experience) on your site for both desktop and mobile users is critical in order to keep your site high in the...

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The Top 5 E-commerce WordPress Plugins to Launch your First Store

There are lots of e-commerce WordPress plugins available in the market. However, not all of them are suitable for your needs. Some plugins target sellers of physical goods that require inventory and shipping management, while others are tailored towards selling digital products such as music, photos, and eBooks. On the other hand, some plugins can handle both types of products. Thus, your choice of a plugin will depend on the kind of goods you are offering the market and the kind of features you need to run your web store. Here is a collection of the best e-commerce WordPress...

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The Top 4 American 3PL Solutions for E-commerce Websites

When you are searching for the best 3PL solutions for e-commerce, you need to consider a number of factors. You need to know that all of your resources are lined up that will keep your e-commerce business running smoothly without downtime. A 3PL or a Third Party Logistics provider keeps your logistics running smoothly and handles your picking and packing, shipping, and returns. Downtime is one of the greatest enemies of e-commerce businesses. Finding the best 3PL solution for e-commerce is one of the single most important actions you can take to keep your online business running smoothly. The Top...

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What is the Customer Lifetime Value and How to Calculate it

The key to a successful e-commerce business is customers who return to make purchases over time. Customer loyalty means that a business has captured that customer’s interest for longer than a single impulse order. Calculating your business’s Customer Lifetime Value (LTV) metric, monitoring it, and determining how to improve it is a tried-and-true way to succeed. Calculating E-Commerce Customer Lifetime Value One of the advantages of an e-commerce business is that customer data is automatically generated by orders and a website’s logging features. It’s much easier to discover basic statistics like how many customers a business has had, the order...

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