Why Cart Abandonment is Good for your E-Commerce Business

If you’ve done any research whatsoever on the subject of e-commerce cart abandonment, you know first hand how afraid of it everyone has become. “Cart abandonment rates are climbing!” “The bigger e-commerce becomes, the higher cart abandonment rates rise!” But why is everyone so afraid of this “big bad wolf” of e-commerce? While the above statements are all true, it’s also safe to say that some cart abandoners have gotten a bad rap. According to Shopify, people abandon their carts for a large number of reasons, the top 5 of which being: Unexpected Costs – 56% cited as a...

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