One of the most often overlooked forms of marketing is found in e-mail marketing. While it’s true, that most of the e-mails sent out are either ignored or deleted, they can be a useful tool in communicating with customers.
One of the best ways to do this is to set up autoresponders to send an e-mail automatically to your clients when they do something that triggers that response. For example, it will send an e-mail when a customer leaves without completing a purchase, or signs up for your newsletter.
There are 8 useful ways to use autoresponders for E-Commerce that you should be using in this infographic by Freshmail:
- Welcome Messages
- Sharing knowledge
- Lead nurturing
- Support sales
- Build long-term relationships
- Encourage customer loyalty
- Asking for customer feedback
1. Say “Hi”
There are a few different actions that could trigger this response. For example, once a customer signs up for your newsletter or first creates their account, the autoresponder will send out a welcome message to new subscribers. This is a great way to open up the dialogue with your customer and make them feel appreciated.
2. Share Knowledge
Autoresponders are a great way to send a series of messages that participate in brand story telling. You can actually engage in E-learning with your autoresponders to send out free educational material to your subscribers. This is a great way to get your community engaged and interested in your content.
3. A Basis for Lead Nurturing
Certain products have longer purchasing cycles than others- but if there’s anything that works really well for the human brain, it’s repetition. For these products, sending a few e-mails over a long period of time will nurture the purchase and maintain interest in the product.
4. Support Sales
You can go a long way by using autoresponders for recovery e-mails. By offering a promotional code when customers abandon a purchase, you can pull that customer back in to complete the sale. You never know when 10% off might be enough to pull back an indecisive customer.
5. Build Long-Term Relationships
Autoresponders help you react to certain customer behaviors and allows you to customize your messages to really speak to the customer. A great example of this is Modcloth, who sends e-mails when a product that you might like (based on previous purchases and what’s on your wishlist) appears on their site. Personalized e-mails work the best for these types of communication.
6. Encourage Customer Loyalty
You can use autoresponders to give the customer more information about your product, your brand or store, and offer sneak peaks to new products exclusive to those who have subscribed to your e-mail list.
7. Ask what your Customers Think
One of the best ways to foster customer loyalty and to better your E-commerce is by using an autoresponder to ask for customer feedback. Surveys that are easy and don’t take too much time and energy to complete are your best bet. Customer reviews are invaluable, so make sure you take the opportunity to ask your customers for their opinions.
When you have a big event coming up, or a sale ending, using an autoresponder to offer a countdown can target an emotional response. Whether you’re counting down to a special event, or the end of a sale, a short countdown can trigger an emotional response with your clients, inciting them back to your site.
Autoresponders can make life easier when you’re trying to build a relationship with your customers. Being able to automatically respond to critical behaviors by your customers allows you to seize key moments and bring customers back to your store.
More ideas on how to use autoresponders for E-Commerce? Tell us below or Tweet us!