Content marketing is one of the best and most cost effective ways for companies to market their brand. Creating the content is only one part of the marketing process, once a company has the content, it then needs to be promoted and distributed to reach the target audience and the people who will interested in reading and seeing it.
Different Methods to Boost your Content Marketing Strategy
Email Marketing: The Best ROI in the Game
Email is one of the easiest and most commonplace methods, with 93% of marketers claiming that emails are the most important channel for distributing content. Currently it is the most popular way to share content, with a staggering 204 million messages sent every single minute around the world, and this is a number that is showing no signs of slowing down.
This method if distribution is 40 times more effective at acquiring to customers than popular social media channels such as a Facebook and Twitter as people tend to take information sent through email more seriously. 72% of consumers prefer to receive promotional content through email as this is where they would expect it.
Once companies understand that email is one of the most effective ways to share content, there are tips and tricks that can be used to make it even more likely that a potential customer will open the content. What you put in the email’s subject line could be the difference between someone even opening the email or not. Using the word ‘video’ in the subject line can boost open rates by 19% and click through rates by 65%.
Social Media: Your Megaphone to the World
Another way to distribute content, a method that is steadily growing, is through social media. Studies show that over a third of the world uses some form of social media regularly, this automatically opens up a huge population that companies can target. Many companies have already accepted this fact, and now 79% of all companies use social media for content marketing.
Business have to be very careful about how they are selecting what they put on social media with video consistently being the best performing content type, followed only marginally by images and then offers and promotions. The four most popular social media platforms include Facebook, Twitter, YouTube and LinkedIn, all of which are still steadily increasing in popularity. The fact that 500 million people watch a Facebook video every day is proof itself that social media is a successful method to use.
Blogs: How to Capitalize on SEO and Influence through Written Content
Both of these are examples of how companies use their owned assets in over to promote their content marketing, other examples of this include using a static website or a series of microsites and blogs.
Another route that companies could choose to go down is by paid media. This is a topic of much debate as people feel that the content marketing should be doing itself, yet sometimes it does need a little boost. Nothing markets itself, therefore sometimes strategies such as paid searches are necessary along with promoted social media posts, targeted ads and various other methods.
Earned Media: The Holy Grail of Word of Mouth Content
Earned media is the most valuable of them all, yet is often the hardest to acquire. This can take several forms including social sharing from individual accounts, pick-ups in traditional or trade media, bloggers and other influential people writing about your content, placements on aggregator sites such as Reddit and various others.
There are many different ways that a company may choose to promote the content that they produce. If this can be done for free then this is great, but often it may need a little boost into the big wide world of the web before it can start doing the job that it was designed for.
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